The tenth edition of Light+Building, the most important international trade fair for lighting, electrical engineering and domotics held in Frankfurt from the 18 to the 23 March, has just ended.
At this edition Targetti was present with a 390-metre square exhibition space that showed a new Brand image with important new products and technologies designed to revolutionise the world of lighting.
Inside their stand featuring a unique and eye-catching layout, Targetti guided visitors along a route where the design features and performance of the fixtures on display were used as a kind of “game” inspired by the language of light: the combination of shapes, technical features and lighting effects presented Targetti using some traditional games.
The circular shape of THREESIXTY and the linear form of LOGICO, product ranges that are perfectly coordinated with each other, created a surprising game of “Tic-Tac-Toe”.
The narrow, focused beam generated by the narrow spot optic of ZENO projectors threw a new light on the classic street game of “Hopscotch”.
Using Dynamic Beam Shaper technology that Targetti presented exclusively during the fair, created the illusion of a Target given the possibility to widen or tighten the beam using an electronic pulse.
FEBO EVO, the evolution of the historical Targetti fixture for architectural lighting of building facades exalted a spectacular game of “Nine Men’s Morris” with its characteristic grazing effect light emission.
The entire range of finishes in the Targetti Colours collection brought to life a colourful “Domino”, recreated using the characteristic geometric shape of ZEDGE, the compact step-marker with perfect proportions designed in collaboration with the architectural and design firm Gensler.