Inaugurated in the FICO Eataly World food park in Bologna the new Venchi pavilion takes visitors on a 360° tour of the world of chocolate. The brainchild of Studio Ceri, the project combines tradition and innovation in line with the Turin company’s mission and is enhanced by the hi-tech contribution of “experiences” created by the innovation and design firm Carlo Ratti Associati (CRA).
Targetti collaborated on the project by supplying lighting solutions for the entire pavilion: every environment has its own ad hoc atmosphere that accompany visitors on the tour route designed and developed by the firm.
A wall made of more than 30,000 chocolate pralines welcomes visitors at the entrance to the pavilion. This wall creates the effect of a pixel image spread over an eight-metre-long, three-metre-high surface. To light this impressive wall DART MEDIUM adjustable projectors were used fitted with optical systems with soft wide beams able to create a uniform, diffused effect.
In the space dedicated to the company’s history DART SMALL projectors installed on a specially made housing designed by the firm Ceri were used to light the products on display and the counter. The narrow, defined beams of the projectors with spot optics (SP) combine with the softer, wider beams of medium wide flood (MWFL) optics. This makes it possible to create uniform lighting over the entire area and at the same time emphasize the characteristic golden elements of the Venchi image.
Inside the pavilion dedicated to sensory experiences visitors are invited to discover the emotions aroused by tasting chocolate. The lighting in this area concentrates on the tasting stations using the particularly narrow, clean beams of DART SMALL projectors. This solution creates defined accent lighting without halos that emphasizes the sensory stations within a tendentially dark space.
From the sensory spaces visitors then enter a laboratory where they can see the entire chocolate production process. For this particular environment Targetti supplied LED strips from the LED BELT range that light each part of the glass wall that describes the various phases of the production process with grazing light. Using a CASAMBI control system the lighting follows the correct sequence of the various manufacturing steps described in the laboratory. For general lighting in this area white CLOUD MINI recessed extractable projectors were chosen: a solution that integrates perfectly with its surroundings.