TARGETTI TURNS ITS ATTENTION TO OFFICES WITH NEW LIGHTING FIXTURES WHICH ARE INNOVATIVE AS WELL AS RELIABLE OFFERING THE BEST POSSIBLE LIGHTING FOR THE WORKPLACE.

After consolidating its position of leadership in the field of commercial and historiacal-artistic lighting, Targetti now presents an extraordinary range of appliances for offices which acknowledges the importance of light in defining efficient, comfortable workscaping with high added value. This importance becomes crucial in modern day environments with their highly diversified scenarios (management centres in business areas, operational offices in old town centres, big multinationals, small and medium sized businesses), which all share a common need to create working environments that fully comply with safety regulations, are functional, and can guarantee the physical and psychological wellbeing of people who work in them, whilst being consistent with their corporate image.
 
Therefore, despite the many different types of “office environments” encountered today, comfort, practicality and brand value are the key words used by facility managers and designers for the more advanced experiments in space planning.
As a result of new methods for assessing the impact of space planning on performance, it is now widely believed that the psychophysical wellbeing of a company’s personnel generates higher production levels.
Therefore, environmental quality must become a key element of competitive strategy and, for a growing number of companies, it has become a priority in which to invest resources. It is important to pay attention to the parameters on which this quality is based (illumination in first place), remembering that the workplace is not just where people produce but also where they relate to each other.
 
In addition to increasing quality of life and productivity, investing in workplace excellence also has a considerable influence in terms of corporate image.  It has become such a basic success factor that some companies have pushed the concept to the limit, transforming the project for their headquarters into a regular showcase for displaying their values.
The most recent of these is the McLaren Technology Centre, the new headquarters of the famous racing car manufacturer designed by Lord Norman Foster and lighted by Targetti.
Although the McLaren Technology Centre is a rather exceptional example, it still indicates a trend which is becoming increasingly widespread in all working environments, albeit on a smaller scale: the first effect of this new awareness of the importance of creating quality workscaping is, in fact, a growth in demand for products that contribute to generating value in every working space.
 
Targetti can fully meet this demand with products that combine high technological content with the contemporary features of a design that is never invasive, offering high lighting technology and – at the same time – excellent energy savings for offices as well as conference rooms, entrance halls, corridors and meeting areas.
The Targetti catalogue can offer flexible, high performance fixtures for any office, with guaranteed high qualitative standards in terms of practicality, as well as psychological and physical comfort, and valorisation of the company brand.  Targetti does this by creating new products to be premiered on the market, such as Aria, Light Navigator and Cut, as well as by improving the fixtures already in its catalogue, making them even more competitive: such as, for example, Plane, Roller, Spago and Teorema.

You can know more about al the technical fitures of these products surfing through our digital catalogue or contacting the company.