COLOR KINETICS AND TARGETTI PARTNER: Taking LED-based illumination to a stylish new level.

Combining the world's most proven LED illumination expertise with the best in stylish and sophisticated Italian design, Color Kinetics Incorporated, the leader in intelligent LED illumination technologies, and Targetti, a leading Italian designer and manufacturer of architectural lighting fixtures and systems, today announce their OEM partnership. Through this partnership, Targetti will incorporate Color Kinetics patented Chromacore® intelligent LED illumination technologies, which generate millions of colors and a variety of fully controllable lighting effects, into a new line of custom fixtures. The two companies also plan to co-develop new Chromacore-based "designer" lighting fixtures.

This new product line enables Color Kinetics' signature full spectrum color and lighting effects-ranging from subtle to spectacular - to be incorporated into any décor through an array of Targetti's unique, beautiful fixture styles. Besides aesthetic benefits, LEDs offer a host of practical advantages over conventional light sources that make them an extremely energy efficient, long lasting, low maintenance and versatile source of light. Color Kinetics pioneered LED-based lighting with its line of intelligent fixtures and controllers, which have been in use throughout the world in architectural, hospitality, retail, entertainment.

According to Color Kinetics Co-Founder, Chairman and CEO George Mueller, this partnership will significantly extend the market for LED-based illumination, which experts predict could become a $50 billion industry. "Working with Targetti gives Color Kinetics powerful exposure in a new space through one of the most innovative and well known fixture lines on the market, making our technology much more accessible to the general consumer," he notes.

Lorenzo Targetti, CEO of Targetti, agrees. "Our customers count on us to couple our design artistry with advanced technology," he notes. "Partnering with Color Kinetics gives us access to the absolute best LED illumination technologies, expertise and intellectual property portfolio available, and allows us to provide a spectacular new design element to our customers."

Targetti and Color Kinetics plan to jointly launch the new product line in the second half of this year, which will be available through authorized Targetti and Color Kinetics distributors.