"The TARGETTI COLLECTION at the CHELSEA ART MUSEUM" is the title of an exhibition which will be inaugurated in New York on 6th May.
The Chelsea Art Museum is a cultural institution which has recently opened in the heart of Chelsea, the area of Manhattan that has come to symbolize modern trends in art, design and fashion. For this reason, Targetti was very pleased to accept the invitation from the Museum’s director, Dorothea Keeser, to display the Targetti Light Art Collection in this building which covers an area of over 3000 square meters and overlooks some of the city’s most famous art galleries, as well as the Hudson river. An attractive as well as a prestigious setting for the thirty-two works in the Targetti Collection which - for the first time since the traveling exhibition opened in 1998 - will be displayed all together.
The exhibition’s curator, Amnon Barzel, has designed a luminous and atmospheric itinerary which aims to bring the visitor closer to the magic of light that can transform itself into emotion and creativity. The Museum’s interest in the Targetti Collection was undoubtedly inspired by the successful synthesis achieved between the worlds of art and industrial production, as well as the considerable importance of the artists who created the various light works: Gilberto Zorio, an internationally famous exponent of Arte Povera, Anne et Patrick Poirier, icons of French contemporary art; Olafur Eliasson, the young Icelandic artist who, in just a few years, has become an undisputed protagonist on the international contemporary art scene; Kristin Jones & Andrew Ginzel, the artists from New York whose recent project in Union Square was the most expensive public work ever to be commissioned in the United States.
The inauguration of the exhibition will coincide with the opening of the Light Fair, the most important event in North America dedicated to the world of industrial production in the lighting field, to be held just 12 blocks away from the Chelsea Art Museum. The exhibition will thus provide a valuable opportunity for Targetti to reveal to its privileged reference public (contractors, architects and lighting designers) the importance of the emotional value of light: an added value which does not end with the fascination experienced in the presence of a work of art, but which should be extended to include the conceptual experimentation of the products as well as the lighting design. The "Targetti Collection at the Chelsea Art Museum" is, therefore, not just an art exhibition: it is also a discreet, albeit fascinating, invitation to learn even more about the vast sensorial interface that links the product, design and user of that non-material material - which is, at the same time, both practical and magical - artificial light.