Curated by Amnon Barzel.
24 November 2004 - 16 January 2005
The world most famous design museum is going to be lit up with emotions. The emotions will be created by the thirty-three light works belonging to the Targetti Light Art Collection, the contemporary art collection (created and sponsored by Targetti Sankey SpA) internationally recognised as the most important dedicated to the “Light Art”. The Museum will be the MAK (Österreichisches Museum für angewandte Kunst) in Wien, a real reference-point for design, applied arts, architecture and contemporary art.
The Exhibition Hall of the Museum will be the stage of the first show of the whole Targetti Light Art Collection: a fascinating setting-up full of light and lightness and signed by the architect Pino Brugellis (multimedia curator at La Biennale di Architettura 2000, Venice) will guide the visitors to discover the “classic works” of the Collection created since 1998 by some internationally well known artists as Gilberto Zorio (the pioneer of the “Arte Povera”) or the celebrated Olafur Eliasson (whose amazing installation at the Turbine Hall of the Tate Modern in London recently reached an extraordinary success). In addition to these pieces it will be possible to see a very special and previously unpublished new artwork created by Fabrizio Plessi and the innovative pieces designed by the emerging young artists winners of the three editions of the Targetti Light Art International Award.
The magic of light won’t be protagonist only in the exhibition hall dedicated to the Targetti Light Art Collection artworks: the exterior part of the building will be transformed in an amazing luminous installation as well. The author of this work between art and architecture is James Turrell, one of the most representative artists of the American Minimal Art since the Sixties. This real master for architects and lighting designers will make the façade of the Museum perform different colours and light patterns thanks to an innovative remote control system (created and developed by Targetti) applied to fluorescent light sources and will transform the architecture of the building in an impressive spatial and visual experience.
The “MEHR LICHT: TARGETTI LIGHT ART COLLECTION at MAK” exhibition is a new step of the travelling show which started in 1998 at the Cripta della Basilica di Santa Croce in Florence and has been hosted in some of the most prestigious museums and exhibition-halls all around the world: the Chelsea Art Museum in New York, the Sainte Chapelle in Paris, the Tadao Ando Theatre in Milan, the National Museum of Architecture in Ferrara, the Centre for Contemporary Art in Warsav and the art galleries in Frankfurt, Naples, Lipsic, London, Rome, Buenos Aires and Bologna.
Each of these exhibitions has been a precious opportunity for showing the emotional power of light in very different social and cultural contexts thanks to the common denominator of the Collection’s pieces: using artificial light as an instrument and content able to create feelings and atmospheres and to transform materials and architectures.
The artworks, all commissioned to the artists, are the result of a deep collaboration between the world of art and the world of industry: the artists worked with the Targetti’s technicians who put at their disposal the 75 years company’s experience in the filed of architectural lighting. This fruitful synergy has been awarded the Guggenheim Business and Culture Prize in 1999.
The “MEHR LICHT: TARGETTI LIGHT ART COLLECTION at MAK” exhibition will be inaugurated by Mrs. Elisabeth Gehrer (Austrian Federal Minister for Culture, Education and Science) on November 23rd. It will be open to the public from November 24th 2004 to January 16th 2005.
Artists on show: Kryszytof Bednarski, Fabrizio Corneli, Olafur Eliasson, Franco Ionda, Kristin Jones & Andrew Ginzel, Werner Klotz, Lena Liv, Donatella Mei, Vittorio Messina, Hidetoshi Nagasawa, Fabrizio Plessi, Anne et Patrick Poirier, Rivka Rinn, Gilberto Zorio, Salvo Bonura & Simon Crilley, Nicola Evangelisti, Ferrario Freres, Clara Luiselli, Carlo Nonnis, Brian Rasmussen, Fabrizio Rivola, Ely Rozenberg, Nicola Toffolini, Attilio Tono, Patrizio Travagli, Shinji Yamamoto. For further information on the Museum: www.MAK.atFurther information on the Targetti Light Art Collection
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