Carlo Pazolini Flagship Store
Retail
Milan | Italy
2010
Architectural Design
Giorgio Borruso
Photo
Alberto Ferrero
Carlo Pazolini Flagship Store, in Milan city center, sets a new course for the Italian footwear and accessories brand that already successfully operates in Russia and Eastern Europe. Realized with ecological and completely recyclable materials, the store overlooks piazza Cordusio with 11 windows. Giorgio Borruso was the eclectic Italian architect based in the U.S. who ‘signed’ the interior design, as well as many other award winning projects on retail sector.
The concept includes an undulating structure characterized by an original system of exposition shelves like multi-colored petals. The portion immediately opposite the entry, where is the cash desk, is completely white, its surface smooth and clean. Multi-colored seats, whose inspiration is the same as the ‘wall petals’, are placed centrally along the axis of the windows. Targetti was selected as a unique lighting supplier, in charge of the lighting of both the exposition and distributive area of the store and the windows on piazza Cordusio. The challenge was to illuminate the footwear and accessories in a punctual way, without interfering with the complex structure by Borruso. Besides, the brief of the client was to place the lighting fixtures into the ceiling in a seemingly casual manner.
