KME Showroom
Retail
Milan | Italy
2010
A leading company for outdoor architectural projects using copper as construction material, KME boasts a series of prestigious collaborations with international archi-stars like Renzo Piano and Herzog & de Meuron. After exactly one year from the debut of its new collection of surfaces and textures dedicated to interior design, KME continues its route aimed at improving the diffusion of copper as a precious material for both design and architecture.
With its ten windows overlooking via Francesco Sforza and largo Augusto, near the area where the most important brands of Italian furniture industry are situated, the new KME showroom in Milan offers itself as a multifunctional space where people can live a real “copper experience”.
The project of the showroom draws its inspiration from the concept of art gallery, where the “container” assumes a neutral character to let the content speak: the opaque white resin of the floors and the black and white plasters allow to emphasize the natural beauty of the metal. Attention is immediately caught by the big copper volumes that seem to hang from the ceiling, like real sculptures showing some of the many applications of this metal and its alloys.
