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Wayfair Edens Plaza

Retail
Wilmette | USA
2025
Architectural Design
Gensler
Lighting Design
HLB
The Wayfair Edens Plaza in Wilmette, Illinois (USA) is a one-stop-shopping destination for all things "home". This two-story, about 140.000-square-meter space offers an immersive shopping experience that sets a new standard for retail experiences.
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Gallery Image
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The aesthetic was designed by the design teams from Gensler and HLB to reflect Wayfair’s playful and inviting brand personality, characterized by a warm and bright palette with pops of the brand’s signature purple.
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Great attention was paid to the façade design to achieve the ideal effect the designers were looking for. The facade two story perforated structure creates the buildings signature image. A shadow box effect was created with the use of JEDI Compact projectors with the aim of obtaining a backlighting effect for uniform appearance of illumination through the metal openings. The entrance signage utilized linear JEDI Compact projectors, ensuring the brand’s signature purple color 'pops' with an evenly distributed wash of illumination.
In a tribute to the community, Wayfair commissioned artist Alyssa Low to create a custom mural for the store exterior. The artist's artwork explores the relationships between colors, shapes, and composition. Wayfair challenged the artist to weave in references to both Chicago and Wilmette in the mural that’s displayed along the north exterior wall of the store. The façade mural is skillfully illuminated with JEDI projectors with a Wall Washer optic. The Targetti team was challenged with creating custom telescoping brackets to mount the five JEDI Projectors to ensure that the light distribution properly illuminate the large scale custom work of art.

Products used

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Jedi
Projectors
Family Photo
Jedi Compact
Projectors