It is light that defines and gives character to the space at the Motorvillage, the largest car showroom in Europe entirely dedicated to cars produced by Lancia, Jeep, Alfa Romeo and Fiat. Located inside the historical Fiat Mirafiori factory site in Turin, it has many unique characteristics such as its new lighting system designed by GTP and installed in collaboration with Targetti.
The Motorvillage is a large open space that was created by transforming two disused warehouses: once the former Fiat saddlery, it is now a macro-container that is designed to portray different atmospheres depending on the car models on display, with an underlying goal to combine the new format with the historical memory of an industrial plant. The regularity of the building plan follows the standard outer casing while inside the fluid path takes the visitor from the entrance to the areas of interest through seating areas or mixed-use areas.
Renewal of the previous lighting system focus mainly on rationalisation and energy saving (-40% with higher average lighting levels of 30%). A system with less visual impact and easier to manage even in terms of the system because it frees up space, contains glare and enhances a unique environment, yet differentiates on a perception level. This is the reasoning behind the use of DALI tracks with a grey finish that harmonise well with the existing trusses. Installed on these supports are RAY professional projectors also with a grey finish and LED technology to light the areas dedicated to Alfa and Jeep brands; Spot optics for the focus areas, details and logos and Flood for the cars and graphics.
Given its essential design and the different optics RAY is a fixture that is clearly oriented to retail that is also used to light the Fiat Abarth Lancia models. For the cars displayed on platforms, graphics and logos the Flood beam is used while for the other cars they vary from Flood to Medium Wide Flood. Wide Flood optics are used finally for transit areas. A substantially analogous arrangement is used in the areas dedicated to commercial vehicles: Flood beams for the graphics and logos, Medium Wide Flood for the cars and Wide Flood for the transit areas. All projectors are equipped with electronic DALI power supplies in order to manage the system with simplicity by defining programmed on and off times and input different settings according to needs.
For general lighting the existing fixtures were replaced with KRONO professional suspension fixtures with transparent prismatic reflectors that combine direct and diffused light. The design of the new suspension fixtures contributes to maintaining the industrial flavour requested by the client.
A different choice on the other hand for the offices where innovative CCT LED TECH with UGR<19 recessed downlights were installed for general lighting, equipped with high emission neutral (4000K) white LED lamps. These are combined with 120 cm bars from the PROFILE PLUS modular system that are positioned on workstations as well as anchored to the overhead beams.